You may have heard the phrase “content is king”. But what in the world does that even mean? (and who does that make the queen?) As medieval sounding as a king and queen may be, the message is very much 21’st century. Content is EVERYTHING when it comes to marketing your business or practice, and without making it
We are all consumers, and as such, you have more than likely given a bad review yourself for one reason or another. It is human nature to ‘respond,’ and a natural tendency to look for bad things before searching for happy experiences. Negative reviews can contain many more ‘descriptive’ adjectives than good reviews, too. Google and Yelp are
Google rolled out a significant update to local search results during the first week of December. The folks over at Sterling Sky broke the story, noticing a widespread shakeup in the Maps rankings on Google. They came up with the “Vicinity Update” name and with good reason… The main focus of the update is to place more emphasis
Managing your Google Business Profile on a mobile device is going to look different. Google is emailing business owners about the sunsetting of the Google My Business app. This announcement follows the renaming of Google My Business to Google Business Profile in 2021. You can still manage your Google Business Profile on a desktop by going to https://www.google.com/business.
Meta (commonly known as Facebook) is making big changes and this could impact your Instagram account. Instagram, which is owned by Meta, recently announced its new partnership with an AI-tech company called Yoti to implement age verification processes to protect young users and create a more age-appropriate experience. This new update may impact the way you access your
Align Technology, Inc. has partnered with Asana to create Asana Smiles: a new project management workflow solution for Invisalign-trained doctors in the U.S. Maybe you’ve heard about Align’s partnership with Asana from colleagues and peers, or maybe from Align themselves at the AAO in May. But if not, here are the details of this new strategic partnership: Align
Kaleidoscope, a leading digital marketing company for orthodontic and dental practices, is partnering with WildSmiles. As a manufacturer of designer braces that turn orthodontic correction into the ultimate braces experience, WildSmiles is at the forefront of producing fun, whimsical brackets that make orthodontic treatment exciting and entertaining.
The partnership will make it easier for orthodontic practices to promote WildSmiles
Kaleidoscope, a leading digital marketing company for orthodontic and dental practices, has named Mary Kay Miller as Chief Executive Officer to lead the company forward. Ms. Miller, a 40-year veteran of the orthodontic industry, was the first Internet marketing consultant specializing in orthodontics in the early 2000s.
As CEO, Ms. Miller will oversee all aspects of Kaleidoscope’s operations. The company
Podium has selected Kaleidoscope as an agency partner in the orthodontic space. Podium is a communication and payments platform that is the industry leader in providing businesses with the ability to easily generate customer reviews, collect payments, and communicate with their patients/customers via text messaging. Kaleidoscope provides a One Stop Shop for orthodontic practice marketing.
Kaleidoscope’s full range of
Kaleidoscope, the leading digital marketing company for orthodontic practices announces our descriptive, illustrative journey through our new One Stop Shop’s Wheel of Services…first stop:
Social Media Marketing
Chief Executive Officer, Ted Teele offers this, “Social media marketing has become increasingly more important for doctors as a vital part of their overall marketing strategy. Research shows that 86% of people check
The ins and outs of what makes a website run behind your computer screen can seem
Align Technology, Inc. has partnered with Asana to create Asana Smiles: a new project management workflow
Meta (commonly known as Facebook) is making big changes and this could impact your Instagram account.
