3 Step Digital Marketing Audit
Evaluate Your Client's Ranking on Google
- Unlock Insights with Our 3-Step Marketing Audit: Get a clear picture of your client’s website ranking and performance.
- Step-by-Step Guidance: Each step comes with a concise video tutorial to help you conduct the audit with ease.
- Need a Deeper Dive? Our team is ready to deliver a comprehensive audit—just reach out
STEP 1 – Google Website Speed & Performance Test: Video #1 is an overview created by Mary Kay Miller on how to interpret the results and relevance of the different Google scores including download speed of the website. You can access the free tool at https://pagespeed.web.dev/
STEP 2 – Analyze Google Business Profile & Reviews: Video #2 is Jeff Slater discussing the importance of the GBP (Google Business Profile) Maps setup promoting products and services and how reviews are an important signal on Google’s radar.
STEP 3 – Test Your Rankings on Google: video #3 is a free tool that allows you to test clients ranking in their local area for a more accurate test of ranking results. You can access the free tool at https://valentin.app/
Quick overview of Google website scores, download speed and performance on a desktop and mobile device.
Analyze the Google Business Profile(s) setup and Google Reviews. Is the business info added correctly and promotion included for products and services?
How to check for local search rankings in your client’s area, including current competitor ad promotion.
Visit https://valentin.app/
- search primary keywords like orthodontist, braces, Invisalign or clear aligners based on their services.
- include the city or town name with the keyword
- in major competitive areas (or large metro areas), also test searches with the office zip code in place of the city or town name i.e. orthodontist 43826
- Note – Due to Google’s GEO targeting, it’s uncommon for a practice to rank outside its local town or city ZIP code in maps or organic search results. The days of using SEO to boost exposure in surrounding areas are over! Now, Google requires businesses to invest in ads to significantly expand their reach beyond their geo-targeted area.
