Did you receive the latest update from Google Ads about changes to how ads appear on parked domains? You’re not alone! This change, coming into effect on April 14, 2025, has left some advertisers scratching their heads.
Google Ads is making a major change in how ads are displayed on websites, which could impact your campaign’s reach. If you’ve been relying on the Google Ads Search Partner Network, especially on parked domains, this is a change you can’t ignore. But don’t worry, we’re here to break it down for you.
What Are Parked Domains and Why Are They Important?
Imagine a domain name that’s been registered but isn’t being used for a proper website. Instead, it might just display ads or links to other sites. These are parked domains. Often, people “park” domains with the intention of selling them later or making money from the ads shown.
For a more detailed explanation of parked domains, Google provides information on the topic and their role in Google Ads.
What’s Changing in Google Ads?
Currently, your Google Ads might be appearing on these parked domains through the Google Ads Search Partner Network (websites that partner with Google to show ads). However, Google is changing the default setting. After April 14, 2025, your ads will no longer show on parked domains unless you specifically tell Google that you want them to.
As an advertiser, you’ll want to be thoughtful about where your ads appear. This is an excellent opportunity to align them with your campaign goals and brand values! We’re here to help you navigate this process as we all work towards creating better advertising together.
Why Is Google Making This Change to Parked Domains?
While Google hasn’t explicitly stated the reason, it’s likely to improve ad quality and user experience.
- Parked domains often have low-quality content
- They can be cluttered with irrelevant ads
- This move gives advertisers more control and creates a better experience for users
Google’s recent strategy is all about bringing you more relevant and high-quality ads that you can feel good about! By restricting ad placements on parked domains,, we’re helping advertisers like you avoid any possible negative associations and support a positive brand image. We believe this strategy will lead to more engagement and better performance for your campaigns.
What Should You Do About This Update?
Consider Your Needs
Before taking any action, evaluate how parked domains affect your advertising strategy by considering:
- Your Target Audience: Will your potential customers be on parked domains?
- Traffic Quality: Do visitors from parked domains become customers?
- Brand Image: Do you want your brand associated with parked domains on high-quality content sites?
Take Action (If Needed)
- To keep showing ads on parked domains: Go to your Google Ads account’s “Content Suitability settings” and opt back in. This setting is ideal if your analysis shows that traffic from parked domains contributes positively to your campaign.
- Unsure or not bothered? Do nothing! Your ads will automatically stop showing on parked domains after April 14, 2025.
How to Adapt to Google Ads’ Update
Google is giving you more control over where your ads appear. By default, your ads will stop showing on parked domains after April 14, 2025. If you want to keep them there, you’ll need to adjust your settings manually.
This update shows Google’s commitment to improving ad quality and user experience by reducing low-quality placements. We can help protect your brand’s image and enhance campaign performance. Stay tuned for more updates and Google Ads tips!
At Kaleidoscope Digital Marketing, we understand the importance of staying on top of your digital game. Need some help optimizing your Google Ads campaigns? Get in touch with us today for a free consultation!
