Startups & Practice Acquisitions
You never get a second chance to make a first impression with Google’s ranking algorithms. Get it right the first time and your business is set up for long-term online success. Starting on the wrong path can increase costs and lead to years of playing catch-up.
Extra Notes For Joining / Acquiring A Practice
Don’t mess up your redirects (broken links = broken SEO)
Changing a business name can hurt Google’s trust in the business – only rebrand once (waiting for a year or two after acquiring the practice could make sense)
Proactively notify the Internet of changes to the business name and/or website URL (It is not enough to update the website, Google listing, and Facebook/Instagram)
Get ownership of all digital assets: website, domain names & URLs, social media accounts, email accounts, usernames, and passwords