Kaleidoscope 2.0 demystifies and simplifies marketing and offers robust technology-driven marketing solutions that make growing your business an enjoyable experience.
Marketing Services We Offer:
Website Design & Development
What they say is true, you only get one chance to impress and your first impression is often your online presence. Consider web development and design the same as building a house. Our team of expert builders, developers, and designers will take you through each step of a custom orthodontic website build so you can feel confident in how you and your practice present to the world. We offer you a structured process, a mobile responsive website, and an updated design that will showcase your practice and team at their best.
Brand & Logo Development
Lasting impressions start with a strong brand identity and that begins with a professionally designed logo. Our team walks you through a creative design brief and documents your brand requirements, colors, look, and feel so your practice is strongly represented as you move into online platforms like your website, social media, print, digital marketing, and more. We’ll assist in helping to create your own brand book that gives you complete control over how you’ll use your brand for all creative marketing needs. Our team offers a highly custom design experience that takes a deep dive into how you want your business to be represented, so you can feel proud of how your peers and clients perceive you and your practice.
SEO & Local Search Management
Search Engine Optimization is critical for your orthodontic website and to your practice being found by new patients. We make orthodontic SEO simple and easy, and incorporate local SEO strategies to reduce your need for pay-per-click campaigns. Our team can manage your Technical SEO, On-page SEO, and Local SEO all with high-level expertise you can count on to grow your practice.
Virtual Treatment & Consultations
Orthodontic virtual treatment, dental virtual treatment, and medical virtual treatment options are on the rise. We can assist your office with the setup and implementation of these virtual consultations and treatments into your current practice. Video conferences allow you to review and discuss your patient treatment options and can help keep your practice sustainable long-term. Our team will help you save time, provide additional support options for patients, and set you on the path of being a modern digital patient management expert.
Social Media & Advertising
Social media management and advertising can boost your business provided you work with a skilled team of experts who know how to leverage social media without draining your budget. We have the tools and marketing know-how to help you optimize your social media marketing so it works for you to promote engagement and thought-leadership. We can work with your team to bring more awareness to the services and products your practice offers to your community.
Yes, your patients are talking and your new prospects are listening—so is GOOGLE! This means your reputation management should be top of mind when it comes to strategic marketing. Reputation management is a combination of new patient attraction as well as online ranking. Every online review you gather from current patients is like a feather in your cap when it comes to your website’s search engine rank. If you want to dominate your marketplace, then we can help you raise your online rankings in Google’s search engines. Our team will help empower you with tools and influence to ensure your practice is well-represented online.
Email marketing can be a powerful and cost-effective marketing solution that reaches people in their own private space. Orthodontic email marketing, dental email marketing, and medical email marketing campaigns offer an intimate relationship management system that supersedes most advertising media because you’re talking with people rather than at them. We’ll help build your orthodontic practice marketing, dental practice marketing, or medical practice marketing messages that build credibility and strengthens relationships. Our team will work to improve communications, increase lead generation, and new starts. We’re committed to helping your practice prosper.
Strategic Marketing Consulting
Our CEO, Ted Teele, offers 25+ years of creating marketing solutions that provide focused results. Added to that are his Harvard BA and MBA (top 5% of his class), as well as years of experience teaching small businesses how to create effective and efficient marketing machines. He knows orthodontic, dental, and medical practices have specific needs and his strategic marketing consulting can have a dramatic positive impact on your bottom-line results. By asking questions and evaluating the status of your marketing, along with your growth goals, Ted can quickly identify areas of opportunity with ease. With his guidance, you’ll be able to move your practice into a growth-centered, highly agile business, and position yourself for long-term success.
Team Development & Training
Our Founder, Charis Santillie, Certified Fearless Living Coach and Trainer, can lead your team into a powerful dynamic and collaborative group of individuals all working towards one common goal in unison. Her team development and training programs are centered around raising emotional intelligence so teams learn and perform seamlessly together as a healthy and spirited cross-functional group. Charis creates a customized team training program specifically around your practice and office needs that naturally supports and encourages teams to self-assess and self-correct concerns with ease. Her training programs by-pass challenges and move directly into solution-based learnings that provide improved and lasting business results.
Professional Development Workshops
As a Certified Fearless Living Life Coach and Trainer, our founder, Charis Santillie, offers personalized professional development workshops where she leads individuals and groups to learn how to increase and maximize their creative thinking and strategic mindset. Her innovative approach gives her the unique ability to connect each person with the special tools and methodologies they need to achieve improved results. Her specialties include business and executive coaching, personal development, and creative leadership.