Marketing Services

Kaleidoscope 2.0 demystifies and simplifies marketing, and offers robust, technology-driven marketing solutions that make growing your business an enjoyable experience.

Marketing Services that We Offer:

Website Design & Development

What they say is true, you only get one chance to impress, and your first impression is often your online presence. Consider web development and design the same as building a house. Our team of expert builders, developers, and designers will take you through each step of a custom orthodontic website build so that you can feel confident in how you and your practice present to the world. We offer you a structured process, a mobile responsive website, and an updated design that will showcase your practice and team at their best. Click here to learn more about our website design & development services.

Brand & Logo Development

Lasting impressions start with a strong brand identity, and that begins with a professionally designed logo. Our team walks you through a creative design brief, and documents your brand requirements, colors, look, and feel so that your practice is strongly represented as you move into online platforms like your website, social media, print, digital marketing, and more. We’ll assist in helping to create your own brand book that gives you complete control over how you’ll use your brand for all creative marketing needs. Our team offers a highly custom-designed experience that takes a deep dive into how you want your business to be represented, so that you can feel proud of how your peers and clients perceive you and your practice.

SEO & Local Search Management

Search Engine Optimization is critical for your orthodontic website and for your practice to be found by new patients. We make orthodontic SEO simple and easy, and incorporate local SEO strategies to reduce your need for pay-per-click campaigns. Our team can manage your technical SEO, on-page SEO, and local SEO…all with high-level expertise that you can count on to grow your practice. Learn more about search engine optimization services by clicking here.

Virtual Treatment & Consultations

Orthodontic virtual treatment options are on the rise. We can assist your office with the set-up and implementation of these virtual consultations and treatments into your current practice. Video conferences allow you to review and discuss your patient treatment options, and can help keep your practice sustainable for the long term. Our team will help you save time, provide additional support options for patients, and set you on the path of being a modern, digital-patient management expert. Explore our virtual treatment option by clicking here.

Social Media & Advertising 

Social media management and advertising can boost your business, provided you work with a skilled team of experts who know how to leverage social media without draining your budget. We have the tools and marketing know-how to help you optimize your social media marketing so that it works for you in promoting engagement and thought-leadership. We can work with your team to bring more awareness to the services and products that your practice offers to your community.

Reputation Management

Yes, your patients are talking, and your new prospects are listening—so is GOOGLE! This means that your reputation management should be top of mind when it comes to strategic marketing. Reputation management is a combination of new patient attraction as well as online ranking. Every online review that you gather from current patients is like a feather in your cap when it comes to your website’s search-engine rank. If you want to dominate your marketplace, then we can help you raise your online rankings in Google’s search engines. Our team will help empower you with tools and influence to ensure that your practice is well-represented online.

Email Marketing 

Email marketing can be a powerful and cost-effective marketing solution that reaches people in their own private space. Orthodontic email-marketing campaigns offer an intimate relationship management system that supersedes most advertising media because you’re talking with people rather than at them. We’ll help build your orthodontic practice marketing messages to build credibility and strengthen relationships. Our team will work to improve communications, increase lead generation, and new starts. We’re committed to helping your practice prosper.

Strategic Marketing Consulting

Internet marketing consultant Mary Kay Miller, with over 40 years of orthodontic experience in both private practice management and Internet marketing offers solutions for focused digital marketing results. She was instrumental in building one the largest private practices in upstate NY and was CEO of Orthopreneur Internet marketing for 15 yrs.  In January 2021, Orthopreneur merged with Kaleidoscope and as of August 2021 is the new owner of Kaleidoscope.  

Mary Kay understands that orthodontic practices have specific needs based on first hand experience. Her strategic marketing consulting can have a dramatic, positive impact on your bottom-line results. By asking questions and evaluating the status of your marketing strategies, along with your growth goals, Mary Kay can quickly and easily identify areas of opportunity. With her guidance, you’ll be able to move your practice into a growth-centered, highly-agile business, and position yourself for long-term success.