Podium Selects Kaleidoscope as Agency Partner in Orthodontics

FOR RELEASE ON SUNDAY SEPTEMBER 20, 2021               

Contact: Steven Busch, Kaleidoscope, Steven.Busch @ TheKaleidoscope.com

Podium Selects Kaleidoscope as Agency Partner in Orthodontics

Kaleidoscope’s One Stop Shop created ideal partnership opportunity

LEHI, UTAH – SEPTEMBER 20, 2021 — Podium has selected Kaleidoscope as an agency partner in the orthodontic space. Podium is a communication and payments platform that is the industry leader in providing businesses with the ability to easily generate customer reviews, collect payments, and communicate with their patients/customers via text messaging. Kaleidoscope provides a One Stop Shop for orthodontic practice marketing. 

Kaleidoscope’s full range of orthodontic-specific marketing capabilities complement Podium’s broad communication capabilities. With the combined solution, orthodontic practices can now benefit from a simplified process of patient communication – from prospecting to follow-up.  

“We are thrilled to partner with Kaleidoscope in order to enhance the value that we jointly provide to orthodontic practices,” said Brad Jenson, EVP of business development at Podium.  

“We are excited about working with Podium to enhance the patient journey, and help orthodontic practices grow,” added Kaleidoscope CEO, Ted Teele. 

In their first joint, text-based patient survey for an orthodontic client (McReath Orthodontics), Kaleidoscope sent out a text to 1,982 patients, and received 518 completed surveys (26% response rate). Of those 518 responses, 97% of patients said that they had received “top notch care.” Patients also provided 22 referrals for the orthodontic practice to follow-up. 

Dr. McReath of McReath Orthodontics commented, “This was the first time that we had sent out a customer survey, and were curious about what the feedback would look like. After we received the results from Kaleidoscope, our practice was able to follow up on 22 referrals, and read the notes from each of our patients who took the time to fill out the survey. We were more than thrilled with the results.”

Podium and Kaleidoscope are hosting a joint webinar series on how the orthodontic patient journey has changed in recent years, and how the two companies can help orthodontic practices leverage these changes to gain new patients. The webinars will be held on Friday, October 1st at 1pm eastern and on Tuesday, October 5th at noon eastern. This will be an opportunity to showcase the synergy between the two companies, and better explain how the Podium and Kaleidoscope partnerships provide an advantage to orthodontic practices. 


About Podium:

Podium is a customer messaging platform that enables companies with a local presence to conveniently connect with their customers at critical touchpoints to help them strengthen their business. By conveniently facilitating millions of customer interactions, such as driving customer-generated online reviews and providing improved customer messaging tools, Podium serves more than 100,000 local businesses in the United States, Canada and Australia. Headquartered in Lehi, Utah, and founded in 2014, Podium is currently backed by YC Continuity, Sapphire Ventures, Alkeon Capital, Recruit Co. Ltd., IVP, Accel, Summit Partners and GV.

About Kaleidoscope:

Kaleidoscope is a One Stop Shop marketing agency that primarily focuses on the orthodontic industry. Services include: a content management system for digital signage, social media and website, marketing platform, website with SEO, Google My Business, patient and colleague referrals, social media marketing, digital advertising, digital signage, graphic design, online branding and reputation management. Kaleidoscope’s services help orthodontic practices to compete more fully in today’s technology-driven, digital marketplace.