Let’s face it, your future patients aren’t just Googling “braces” anymore. They’re chatting with voice assistants, tapping into Google Maps, and asking AI tools like ChatGPT and Perplexity for straight-up answers.
At Kaleidoscope, we know it takes more than just a good website to win the digital game. You need a powerful combination of SEO, GEO, and AEO to ensure patients can find you, trust you, and book you, wherever and however they search.
We’re coining a new term: Search Everything Optimization (SEOx). A new frontier of digital marketing that covers search engine rankings, AI overviews, generative algorithms, and large language models (LLMs).
Let’s break it all down.
What Does Search Everything Optimization (SEOx) Include?
SEO (Search Engine Optimization)
This is your content game, your website’s BFF status with Google. Think user experience (UX), written content, page speed, structured data, and keyword strategy that gets you ranking when someone types “Invisalign vs. braces.” It’s how you build trust and show up where it matters.
GEO (Generative Engine Optimization)
GEO is the new kid on the block, optimizing for AI tools and apps. Your “AI search” superpower. GEO helps your content appeal to AI tools like ChatGPT, Perplexity, and Gemini. When someone queries an AI program with, “What’s the best way to straighten teeth?” your orthodontic practice could be mentioned. It’s about being part of the immediate answers people find in the fastest-growing sector of local search.
AEO (Answer Engine Optimization)
AEO primarily focuses on optimizing for AI overviews in Google searches. So when someone Googles, “Who are the best orthodontists in my area?”, your practice is featured in the AI overview. Prospective patients get authoritative answers from your practice without even clicking. Hello, zero-click search wins.
Why You Need All Three Working Together
Here’s the truth: Today’s patients don’t search in one way; they use every channel. Over 70% of new patients start their journey online, and increasingly, they’re using voice or AI to guide them.
- SEO captures traditional search engine traffic (keywords & rankings).
- GEO helps you show up in AI tools and apps like ChatGPT.
- AEO targets AI overviews at the top of Google searches.
When all three work in harmony, your practice is visible at every single stage, from curiosity to conversion.
What Happens If You Leave One Out?
- Only SEO? You’ll rank for general searches, but miss out on the growing number of new patients using AI tools instead of Google to find information.
- Only GEO? You’ll lose steady traffic from Google searches. Maintaining the SEO foundation is key to building trust.
- Skip AEO? Your competitors will show up in the AI Overviews at the top of Google results, putting you at a major disadvantage.
Bottom line: if you’re not everywhere your patients are, you’re losing out. Having an SEOx mindset and expanding your strategy to Search Everything Optimization will give you the best chance of winning new patients for your orthodontic practice.
How Kaleidoscope Makes It Effortless
We don’t just throw jargon at you; we deliver a seamless, agile, all-in-one solution that combines SEO, GEO, and AEO into a strategy tailored to your practice.
One Team, One Plan
From relevant, authoritative website content to polished local profiles and AI-optimized FAQs, our team manages everything so you don’t need to juggle five different vendors.
Always Fresh
We stay ahead of Google updates, AI trends, SEO developments, and new digital tactics. Your strategy stays sharp, flexible, and ready for anything.
Reports You’ll Actually Understand
No cryptic data dumps here. Our 24/7 analytics dashboard gives you real-time tracking and clear insights that make sense. Plus, our team is always available to answer questions and help you interpret the metrics.
Ready to Be That Orthodontic Office Everyone’s Talking About?
Whether your next patient is typing, tapping, or talking to an AI assistant, we’ll make sure they find you. Let’s make this one your strongest year yet.
Reach out to Kaleidoscope by scheduling a free consultation, and let’s put your practice on the digital map, literally!