MK’s Top Marketing Pick from AAO 2024

What a weekend in the Big Easy! Eye-opening lecture sessions, mind-blowing parties, and seeing so many of my favorite people in one place. New Orleans did not disappoint, but then again when does it ever?

I saw a lot of interesting products and spoke with some innovative vendors, but one takes the [Mardi Gras King] cake: Bright Referral

Replace those dusty old referral pads with NFC-enabled tap technology cards. Like a QR Code that skips the camera, Bright Referral cards are fast and easy, allowing your referring doctors to zap your contact information directly onto people’s phones. Referring doctors and prospective patients never had it so good!

• Streamline the referral process
• No software to download
• Cool and innovative 
• Easier for EVERYONE!

Clearly, I wasn’t the only one to be impressed with the new technology. Bright Referral won the 2024 Ortho Innovator Award. 

The NFC-enabled cards make it easy for patients to share their info, and GP’s can even shoot over notes to specialists with a HIPAA-compliant voice memo feature. Users get an account to track referrals, receive alerts, and gather insights on where your referrals are coming from.

If it’s time for a refresher on your digital marketing, then let’s make it happen!

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